175 years Lindt & Sprüngli

23 Passion — 175 years of chocolate history Passion LINDT – A LOVE THAT LASTS FOREVER Fairy tales always start with the words “Once upon a time...” The following story is not a fairy tale, nor is it made up, as this is exactly what happened. And as magical as the beginning of this love story was, it also has a perfect finish with a chocolatey-sweet happy ending. Once upon a time, there was a wonderful wedding in Zurich in 1853, for which Chocolatier Rudolf Sprüngli- Ammann had the pleasure of creating a very special chocolate. He wrapped every delicious little chocolate bar individually in ornately decorated paper and placed them carefully into a very special box decorated with the bride and groom’s family crest. The bride only turned her attention to the precious gift after all the guests had left and she was able to enjoy one of the lovingly wrapped bars in complete peace. Still intoxicated by the events of the day and delighted with the taste of this unique chocolate, she decided that future generations should also share in this sweet hap- piness. Her daughter got married 20 years later. She was given that exact box from back then, which had been kept carefully, as a present and good luck charm with the advice to only indulge in one piece of the fine choc- olate and give the box to her own daughter as a wedding present one day. The lucky chocolate box was therefore passed from generation to generation, from mother to daughter, from bride to bride. Our story ends after an incredible 111 years, when the special chocolate box appeared in Lindt&Sprüngli’s letter box in 1964. A Master Chocolatier carefully at- tended to the fine box, finding 14 lovingly packaged chocolate bars and six empty spots inside. There was a letter in the ornate and slightly shaky handwriting of an old lady with exactly this wonderful, fairy-tale-like, story. “Lindt, a love that lasts forever.” Rudolf Sprüngli’s original wedding creation from 1853.