175 years Lindt & Sprüngli

5 Rubrik — 175 Jahre Schokoladengeschichte Emotion 14,500 employees more than 175 years of chocolate history Anniversary magazine 3 Editorial Passion 8 Interview Ernst Tanner 13 The best-kept sweet secret 14 Timeline – Lindt&Sprüngli 175 years of chocolate history 20 Advertising as an artform 22 Lindt – a love that lasts forever 24 Interview Dieter Weisskopf Creation 30 The Gold Bunny 32 When Swiss quality meets a love of detail 34 Quality right from the start 36 Bean-to-Bar at Lindt&Sprüngli 38 The Lindor Code 40 Everything you’ve always wanted to know from a Master Chocolatier 42 Different people have different tastes 45 A global player in figures Vision 47 From Switzerland to the whole world 50 Lindt&Sprüngli Switzerland 52 Lindt Home of Chocolate 58 From Zurich to Europe 60 Lindt&Sprüngli in Europe 62 From Zurich to America 64 Lindt&Sprüngli in North America 66 From Zurich to the whole world 68 Lindt&Sprüngli in the Rest of the World 70 The Global Retail Story Emotion 78 Our employees – the heart of Lindt&Sprüngli 80 Cocoa – an extraordinary plant 82 Lindt&Sprüngli Farming Program 88 The true chocolate delight 90 Our employees – the heart of Lindt&Sprüngli 92 Lindt&Sprüngli is celebrated 94 The Perfect Swiss match 98 9 small truths about chocolate 101 Imprint