175 years Lindt & Sprüngli

LINDT&SPRÜNGLI 94 THE PE ECT SWISS MATCH Emotion Perfect from the very first moment: Lindt&Sprüngli, the chocolate company that advocates premium quality like no other, and the most successful tennis player of all times, Roger Federer. Since 2009, the perfect Swiss duo has collectively stood for quality and passion. Roger Federer was the first brand ambassador to be hired by Lindt&Sprüngli in the company’s 175-year history. With his likeable and grounded manner, he still reliably embodies the values that distinguish Lindt&Sprüngli today: Swissness, ex- cellence, quality, and passion. His incredible charisma boosted the global awareness and popularity of the Lindt brand, mak- ing the long-standing partnership a success story for both sides. It was and still is a great pleasure to have such an outstand- ing Swiss personality as Roger Federer appointed Lindt brand ambassador. To this day, the partnership is shaped by exciting global campaigns that have strengthened the popularity and image of the Lindt brand. Over the years, Lindt and Roger Federer have also worked together on a number of charitable projects throughout Switzerland and in Africa. Roger Federer at the Lindt Chocolate Heaven Event on Jung­ fraujoch – the Top of Europe – in 2014 To mark the opening of the world’s highest-alti- tude Lindt Shop, sport stars Roger Federer and Lindsey Vonn played a tennis duel at 3,454 meters above sea level on the snow-covered Aletsch Glacier. million visitors are thrilled by the highest-altitude Lindt Shop every year. 1