175 years Lindt & Sprüngli
97 Emotion — 175 years of chocolate history 4/2017 Lindt Easter surprise “Giving Joy” with Roger Federer at the Children’s Hospital Basel. 10/2015 Exclusive Roger Federer Meet & Greet in Kilchberg. 10/2017 Exclusive Roger Federer Meet & Greet in Kilchberg. 10/2019 Exclusive Roger Federer Meet & Greet in Kilchberg. 10/2016 Exclusive Roger Federer Meet & Greet in Kilchberg. 5/2018 Lindt charity event in cooperation with the Roger Federer Founda- tion and Winterhilfe Schweiz at Circus Knie. 10/2018 Exclusive Roger Federer Meet & Greet in Kilchberg. 4/2019 Grand opening of the Lindt Chocolate Shop at Zurich Airport. Highlights of the Brand Ambassador Appearances May 23, 2018 Charity event at the Circus Knie Since as early as 2012, Lindt&Sprüngli and the Roger Federer Foundation have been financing Winterhilfe Schweiz’s Empower- ment Fund, which enables children from financially disadvan- taged families to engage in leisure activities. In May 2018, fami- lies were invited to a performance by the Swiss National Circus Knie at the traditional Sechseläutenplatz venue in Zurich. October 15, 2019 Idolized in Asia – “Always pe ect” Roger Federer is almost idolized in Asia. The Lindt campaign developed in cooperation with the popular Chinese actress Xin Zhilei became a social media hit and received over 90 million clicks in next to no time. April 12, 2017 “Giving Joy” Lindt&Sprüngli surprised 700 children in 10 different children’s hospitals across Switzerland with an exciting Easter world. At the Children’s Hospital Basel, Roger Federer’s visit left the little patients speechless with joy. 11/2018 Roger Federer opens the Lindt Chocolate Shop in the Icon Outlet Center of the O2 Arena in London.
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